Integrity
· Adhere to the national laws and corporate regulations; never take the risk to go against the enterprise policy.
· Virtue comes first; adhere to the significant principles of equity, honesty and trustworthiness.
· Execute positive influence to others with the righteous power.
Progress
· Be responsible & effective in execution.
· Prepare to undertake responsibility and take initiative to face new tasks & challenges.
· Keep curiosity & interests; keep learning; strive for excellence.
Cooperation
· Cultivate the open and win-win concept; share and enjoy the growth experience with partners.
· Develop the perspective of the overall situation; prepare to work with other teams to achieve the mutual goal.
· Be willing to share the professional knowledge and work experience with others and to grow together with coworkers.
Innovation
· Innovation aims to create value for users.
· Everyone is capable of innovation and everything can strive for innovation.
· Prepare to break the conventional rules or customs; prepare to practice with no fear of failure; be good at making summaries.
Development
· Focus on the long-term development; never do harm to the users' value for business benefit.
· Concern and understand to a deep extent the users' demands; continuously satisfy users' needs with excellent products and services.
· Attach importance to the passionate communication with users; respect users' feelings; grow with users.